A graphic design practice informed by research, daily observations, collaboration, and speculation. ︎ © 2020 Matt Vlach, All Rights Reserved ︎ 


Matt Vlach


I’m an Interdisciplinary Graphic Designer currently living & working in Northern California. My design practice is centered around the creation of conceptually built visual expression informed by research, daily observations, collaboration, speculation, & context. I am interested in working on cultural projects within the art, music, fashion, and educational spheres through editorial, typographic, and experential mediums. Let’s Talk!

I am currently working at Yellow Brick Group as a graphic designer, creating cultural experiences, commercial identities, and typefaces. I recieved my BS in Graphic Design from California State University, Sacramento, and studied in The Hague, NL during the Summer in 2018. Full CV available upon request.

My work has been featured on DESK Magazine, Tomorrow Type Today, TypeSpot, & The Typists.



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On: Nuclear Semiotics

Book, Research

In an effort to piece together a work of open-source literature & image, this book acts as a cohesive guide to the subject of Nuclear Semiotics. The studies & ideas are conducted by linguists, semioticians, engineers, chemists, artists, designers, and other practitioners from cross-disciplinary fields in the 1980s, by the US Government. The theme of being “hidden” in plain sight is used across the book to convey a visual narrative about the underlying environmental fear that Nuclear Waste instigates for Earth’s future generations. 

145 pp, 8.25 x 10.25 in., Digital Print, 80 lb. Matte Black Text & 80 lb. Vellum White Text, Light Grey Linen, Blind Deboss, Case Bound. Edition of 25.

Add Book To Cart. — $90

Graduates-20

Identity, Art Direction

Robbie Landsburg and I conceptualized and created an immersive website, identity, and robust social media campaign (including a face filter) for The Department of Design, CSUS during the 2020 pandemic. As a discretionary effort, we used COVID-19 motifs and the season to create an art direction that is funky, and kind of sickly. The site can be viewed here.

Collaboration: Robbie Landsburg.
Site fully developed by Robbie Landsburg.

Loud City Song

Installation, Study Abroad

Started during my time studying abroad in The Hague, Netherlands, as part of ReProgram, this installation asks the participant to engage in the creation of a “Loud City Song” by interacting with a controller that looks like it came out of an alley-way dumpster. When the buttons and knobs are used, sounds and footage are activated, creating a collage-like, fragmented, sensory experience.

Robbie Landsburg and I built the midi controller together, he then built the User Interface in Touch Designer. Henry Plesser documented this project and contributed to the collaboration through his unique take on film-making. 

Collaboration: Robbie Landsburg, Henry Plesser.

Renewer

Lettering

Lettering design commissioned by Renewer; a genre-blending post-rock band from Northern California.

Eternalist

Typeface

Eternalist is a typeface based on the philosophical concept of Eternalism. The display typeface takes reference from the early 1500s calligraphic sketches of the middle ages but is balanced with a hyper-modularity that makes a great display for heavy patterning and big headlines. A textile and small book were created to show the robust versatility and characteristics of the typeface. The book was printed, cut, and bound by hand and could have easily come from an ancient ruin, or, in contrast, from a dystopian future. 

50 pp, 5.5 x 8.5 in., Digital Print, Speckletone Text, Kraft Cover. 5 Hole Saddle Stitch. Edition of 25.