is an Interdisciplinary Graphic Designer currently working at Yellow Brick Group and studying Type Design at Type West through Letterform Archive. His work is inspired by various facets of culture—whether that be mainstream, or subcultural... and strives to work within an experimental, collaborative, research driven, and sometimes speculative environment. With a heavy focus on big ideas & typographic form, his practice focuses primarily on the construction of books, typefaces, lettering, identities, & posters. To keep up with his works in progress, follow him here.

Friendo (2020)

Brand Identity

The brand identity for Friendo Cannabis Co. encapsulates the company as a whole... They are serious about their product but don’t take themselves all too seriously. Through the fun packaging, witty messaging, custom logotype, and funky illustrations, the brand boasts themes from 1960s counter culture, and vintage camping ephemera.

Designed with and as a part of the team at Yellow Brick Group. My role: Custom Wordmark and Cannabis Mascot Illustration, Packaging, Brand Book, Business System, Print Collateral

👷‍♂️👷‍♂️👷‍♂️ Site under construction ︎︎︎You can click the black button in the top right corner to toggle De Spira, a revival typeface he’s been working on. ︎︎︎ © 2021 Matt Vlach ︎ All Rights Reserved