Matt Vlach

Brand Identity

Friendo is an up and coming cannabis brand from California that is serious about the quality of the cannabis products that they produce, but don’t take themselves too seriously. Inspired by camping ephemera, 1960s counter-cultural movements, and DIY aesthetics, the brand holds a visual identity that is completely unique to the company. Logotype was drawn by hand and inspired by classic typefaces like Cooper Black and Windsor.

Studio: Yellow Brick Group

🔧👷‍♂️ Matt Vlach’s universe for Art Direction, Graphic Design, Type Design, Lettering, & Image Making. ©2022 ⚠️️ Toggle one of his typefaces in the top right corner of the site.